Thursday 5 January 2012

Submission: "Furore in India over an ad-campaign featuring 'Lokpall' "

In an unapologetic ad-campaign from the famous brand Fakefins Ltd., the company took the nation by storm when it promoted its new product in the market by the name 'Lokpal'.
A minute length video had been running on almost every channel which shows a shabby women saying : "Your very own personal solution to all kinds of bugs, alien-ants and corruption of toilet seats (both desi and english fashion) from stains, bacteria and fungi, one product complete package cheap to buy, easy to apply. Apnayiye, Azmayiye, Chamkayeeye! -- 'Lokpal' toilet cleaner! Lokpal toilet cleaner."

Fakingfins have clearly cashed in on the popularity of 'Lokpal' which the sources say is a new law that was designed at Ram Leela Maidan by anti-corruption crusader Anna Hazare. We saw the ad many times but there was no credit given to Annaji.

The supporters of Team Anna have taken offence to use such an important word which would possible, by its sheer force, would wipe any bug of corruption, every trace of it by its mere administrative application in India. 

In villages, people had never understood the word and when it was being flashed in scree-large purple color on television screens, everybody rushed to have a glimpse of 'Lokpal'. "I was watching Big Boss where Bhajji's bandar has been invited recently, and then in the ad it was proclaimed that 'Lokpal' has been made and is easily available in your recent kirana shops" said Babloo, village Ralegan Sidhi. At his scream, his chachaji rushed into the room and decided to immediately buy the product to use it against local patwari. Patwari had been asking for corruption and Chachaji had known 'Lokpal's' guarantee work against any corruption unit. But when local kirana owner laughed at his demand, Chacha said "Wait! let these retail stores come. I will see you then, Baniya"

Civil Society has taken the matter to the court. It was not due to the word 'Lokpal' but because the women who promoted it looked like a bit like Kanimozhi. The ad-maker has been found and will be soon tied to a pole and beaten by the belt by personal whip of Annaji, who, our sources say, would act like a mother.

Arvind Kejrival has no objection to the campaign as he says it will only help promote the issue of corruption. But then he did give the warning that if Congress would fail to pass the bill 'Lokpal' in this session, then he would personally urge the buyers of toilet cleaner 'Lokpal' to use against the members of the Parliament. Since then there is a tense situation in India. 

On a separate note, 'Lokpal' has sold more units in two days than were the hits on 'Kolaveri' song link.

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